Hi - you can get the specific values back using an index on the repeating row and cell.
For example, this gets the formatted value from the first cell in the third row of the returned dataset:
ns1:entry/ns1:content/ns2:range/ns2:row[3]/ns2:c[1]/ns2:fv
You'll probably have to select the "edit XPath" checkbox in the formula builder dialog and add in the [n] yourself.
Are you using SharePoint Online (Office365?) I know Excel REST won't work in a browser form there. But if this is on-prem, you might be able to get it working if you disable loopback check on the server.